The visibility of the capital apparatus
January 11th, 2012 by Remco de BlaaijToday I stumbled upon an interview with the new director of the Institute of the Tropics in Amsterdam. Since last year, as a wide array of other cultural stages, the institute has experienced a direct financial threat by withdrawal of large governmental funding. In order to be able to deal with this instant threat, the board has appointed a new director who hopefully will be able to save the institute from its urgent lack of oxygen.
The choice for the director perhaps can be seen almost as an archetypical one in these dark days of cultural setback in the name of financial decline. Constructing his CV mostly in the entertainment business, he is hoped to deliver new forms of ‘earning models’, the only way forward to save an institution of cultural importance as this. It made me think once again how the entanglement of clear capitalist systems can be read through the shift of cultural institutional practices. I was wondering if perhaps, in the times where one is not allowed to exist beyond unavoidable financial catastrophe, it offers a potential of visibility for capatalist and financial systems and motivations to be read through the current (dis)placement and mobility of culture in the very name of unavoidable financial crises.
The Tropical Institute and the appointment of a new financial strategic brain is not a unique event, but part of an array of measurements that seem to take place in the Netherlands parallel with the introduction of the language of ‘the financial crisis’ starting in 2008. Since then, some major cultural institutions in the Netherlands have seen change of leadership, like the Prince Claus Funds appointing a lawmaker as its director or even a radical shift of organisation like Fonds BKVB and Mondriaan Fonds or the threatening disposal of institutes like Rijksakademie and SKOR. Each history having a complex relationship to governance, which is something that one should read closer, perhaps we can begin to see a line here. A line that shows us not so much radical changes in cultural policy, but the non radical changes in capital policy in a world where some believe capatalist systems are no longer valid, non functional and betraying the people.
However, for me, the interview shows no signs of any despair, disbelief or even collapse of systems, or a radical rethinking of these cultural policies, in fact it has the potential to bring to the surface a new capitalist possibility in total opposite of destruction. The language being operated is one that signals an urgent need of awareness and visibility now in many institutional discussions. Especially alarming is to hear that culture only can retain its value by serving a ‘wide as possible audience’. The new director recognises this by taking the total population of the Netherlands (17 million) and comparing it to the current visitor amount (200.000), concluding than that there is could be many more visitors. This in itself is an equally evident as well as shocking conclusion where a gap in the market needs to be filled. In many fields, this mobilizing of customer subjects can be regarded valid, but in the case of the Tropical Institute and perhaps even in the wide cultural field, culture kicks in as a badly selling product in need of renewed strategy. This reducing is apparent mostly in the attitude of the new director when he says that new and broader audiences will be able to learn from the Tropical Insitute in its entirety on new cultures as well as their own. But how then? I read nothing more than Dutch colonial language here that barbarises culture by only acknowledging its economic value and using culture as a marketing language, it sells, but what does it do? It exchanges, cross examines and let cultures learn form each other. He speaks as if the Tropical Institute is the only institution capable of playing a role in cultural exchange and comes to this conclusion only by drawing out a simple measurements of bodies.
It seems that we are at a junction where intellectual approaches are believed to be out of economic potential, to be traded in ( as it no longer contributes to a cashflow) for something new. This ‘something new’ mostly finds its way in language forms of creating ‘wider audiences’ or ‘wider programmes’, but in fact the real potential is not existing in that search for the new product, the new kid on the block, but its deep commitment to new capitalist urgency in the name of culture. Ofcourse it’s worrying and at some times irreversible frightening for many people that still believe in the value of other value systems in operation, but it does give us one opportunity and that is to make visible the capital apparatuses underlying our cultural infrastructure, networks and even future potentialities.















